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Venice was inspired by a single powerful idea,

Independent artists deserve more.

Our team of label veterans, trailblazing artist managers, and tech experts come from all corners of the music industry. Together, we're ushering in a new era in music–one where every independent artist has the tools to find success on their terms.

Our people are the difference

We’ve built and led streaming services, guided struggling artists to becoming household names, and helped historic labels command the charts.

Learn from our Artists Services team through virtual group sessions and get feedback on your marketing strategies.

Where we come from

Why we started Venice Music

Over-time the industry has lost its way–putting gatekeeping and upselling first, and artists last. We’re here to make things right.

We believe every independent artist with drive and talent should have opportunity to grow.

"I spent my career managing and working with some of the most creative artists in the world, like Lady Gaga, Meghan Trainor, Charlie Puth, and John Legend. I had to ensure these artists had the knowledge, resources, and support they needed to bring their music and wildest ideas to life. Every artist deserves to be heard, so we started Venice to show you how. We didn’t just build a distribution platform; we built a community of artists and music industry professionals that gives you access to the learnings from our team, tools to develop your career, and feedback to make you better"  - Troy Carter

Our Founders

Troy Carter is the founder and CEO of Venice Music. Formerly, Troy was the founder and CEO of Atom Factory, where he rose to prominence, nurturing the careers of global superstars including Lady Gaga and John Legend.

He most recently served at Spotify as its Global Head of Creator Services, overseeing the company's growth strategy for artists and record labels.

Suzy Ryoo is the Co-Founder and President of Venice Music. She's worked at the intersection of tech, entertainment, and media for over 10 years. Since 2015, Suzy has served as the VP of Technology and Innovation at Atom Factory as well as a Partner at venture capital fund Cross Culture Ventures, where she finds, invests in, and supports entrepreneurs creating next-generation companies.