We Studied Addison Rae’s Waterfall Release Strategy
A year-long rollout built one world at a time. We studied how Addison turned five singles into five distinct eras, each with its own aesthetic, story, and fan-driven momentum, culminating in a cinematic debut album campaign.
In this case study, we break down:
- Using singles to build narrative and fan engagement
- Creating visual worlds that invite participation
- Timing releases for cultural moments
- Evolving your brand across each drop
- Turning mood and reference into strategy
We Studied Addison Rae’s Waterfall Release Strategy
A year-long rollout built one world at a time. We studied how Addison turned five singles into five distinct eras, each with its own aesthetic, story, and fan-driven momentum, culminating in a cinematic debut album campaign.
In this case study, we break down:
- Using singles to build narrative and fan engagement
- Creating visual worlds that invite participation
- Timing releases for cultural moments
- Evolving your brand across each drop
- Turning mood and reference into strategy
We Studied Addison Rae’s Waterfall Release Strategy
A year-long rollout built one world at a time. We studied how Addison turned five singles into five distinct eras, each with its own aesthetic, story, and fan-driven momentum, culminating in a cinematic debut album campaign.
In this case study, we break down:
- Using singles to build narrative and fan engagement
- Creating visual worlds that invite participation
- Timing releases for cultural moments
- Evolving your brand across each drop
- Turning mood and reference into strategy
