We Studied Ariana Grande: Carrying the Story Forward
Ariana Grande's petal rollout grew from the audience, ideas, and creative world Eternal Sunshine spent two years building. The strongest parts of one era became the starting point for the next.
In this case study, we explore:
- How one release becomes the foundation for the next.
- Extending a project beyond its original campaign.
- Reusing familiar ideas across multiple eras.
- Turning existing spaces into rollout moments.
- Building a visual language audiences learn to recognize.
We Studied Ariana Grande: Carrying the Story Forward
Ariana Grande's petal rollout grew from the audience, ideas, and creative world Eternal Sunshine spent two years building. The strongest parts of one era became the starting point for the next.
In this case study, we explore:
- How one release becomes the foundation for the next.
- Extending a project beyond its original campaign.
- Reusing familiar ideas across multiple eras.
- Turning existing spaces into rollout moments.
- Building a visual language audiences learn to recognize.
We Studied Ariana Grande: Carrying the Story Forward
Ariana Grande's petal rollout grew from the audience, ideas, and creative world Eternal Sunshine spent two years building. The strongest parts of one era became the starting point for the next.
In this case study, we explore:
- How one release becomes the foundation for the next.
- Extending a project beyond its original campaign.
- Reusing familiar ideas across multiple eras.
- Turning existing spaces into rollout moments.
- Building a visual language audiences learn to recognize.
