We Studied Becky G: Baraja Bendita

Becky G’s Baraja Bendita rollout brings together the different sides of an artist audiences have watched evolve for over a decade. The campaign shows how a new era can reveal the connections between who you were and who you’ve become.In this case study, we explore:

‍

Preparing your audience for an evolution.
Giving that evolution a clear language.
Using singles to reveal different sides of your artistry.
Bringing your sounds, influences, and identity into one project.
Using live shows to carry a release.

‍

We Studied Becky G: Baraja Bendita

Becky G’s Baraja Bendita rollout brings together the different sides of an artist audiences have watched evolve for over a decade. The campaign shows how a new era can reveal the connections between who you were and who you’ve become.In this case study, we explore:

‍

Preparing your audience for an evolution.
Giving that evolution a clear language.
Using singles to reveal different sides of your artistry.
Bringing your sounds, influences, and identity into one project.
Using live shows to carry a release.

‍

We Studied Becky G: Baraja Bendita

Becky G’s Baraja Bendita rollout brings together the different sides of an artist audiences have watched evolve for over a decade. The campaign shows how a new era can reveal the connections between who you were and who you’ve become.In this case study, we explore:

‍

Preparing your audience for an evolution.
Giving that evolution a clear language.
Using singles to reveal different sides of your artistry.
Bringing your sounds, influences, and identity into one project.
Using live shows to carry a release.

‍

Thank you! The rollout strategy is on its way.

Oops! Something went wrong while submitting the form.