We Studied beabadoobee: The Pylon Campaign
When almost any song is available instantly, Pylon shows what happens when a release gives fans something they can actually touch. Its rollout turns the album into something fans can find, collect, own, and experience beyond the stream.
In this case study, we explore:
- Building a campaign around the release’s meaning
- Turning discovery into something fans participate in
- Adding exclusive value to physical editions
- Staging a release across different spaces
We Studied beabadoobee: The Pylon Campaign
When almost any song is available instantly, Pylon shows what happens when a release gives fans something they can actually touch. Its rollout turns the album into something fans can find, collect, own, and experience beyond the stream.
In this case study, we explore:
- Building a campaign around the release’s meaning
- Turning discovery into something fans participate in
- Adding exclusive value to physical editions
- Staging a release across different spaces
We Studied beabadoobee: The Pylon Campaign
When almost any song is available instantly, Pylon shows what happens when a release gives fans something they can actually touch. Its rollout turns the album into something fans can find, collect, own, and experience beyond the stream.
In this case study, we explore:
- Building a campaign around the release’s meaning
- Turning discovery into something fans participate in
- Adding exclusive value to physical editions
- Staging a release across different spaces
