We Studied BLACKPINK: Turning Your Release Into an Event
After three years without a group release, BLACKPINK returned with Deadline and sold 1.46 million copies on day one. Museums lit pink. Cities got pop-ups. A world tour had already been seeding the album title for months. This case study breaks down how they built it.
In this case study, we explore:
- Turning Time Into Demand
- Letting Individual Growth Strengthen the Collective
- Building Your Rollout in Phases
- Creating Physical Experiences Around Your Release
- Preserving Cultural Identity at Scale
We Studied BLACKPINK: Turning Your Release Into an Event
After three years without a group release, BLACKPINK returned with Deadline and sold 1.46 million copies on day one. Museums lit pink. Cities got pop-ups. A world tour had already been seeding the album title for months. This case study breaks down how they built it.
In this case study, we explore:
- Turning Time Into Demand
- Letting Individual Growth Strengthen the Collective
- Building Your Rollout in Phases
- Creating Physical Experiences Around Your Release
- Preserving Cultural Identity at Scale
We Studied BLACKPINK: Turning Your Release Into an Event
After three years without a group release, BLACKPINK returned with Deadline and sold 1.46 million copies on day one. Museums lit pink. Cities got pop-ups. A world tour had already been seeding the album title for months. This case study breaks down how they built it.
In this case study, we explore:
- Turning Time Into Demand
- Letting Individual Growth Strengthen the Collective
- Building Your Rollout in Phases
- Creating Physical Experiences Around Your Release
- Preserving Cultural Identity at Scale
