Chappell Roan's Post-Release Strategy

We break down how Chappell Roan kept The Rise and Fall of a Midwest Princess in the spotlight months after release, transforming one debut album into seven Billboard-charting songs. From immersive live shows and drag collaborations to acoustic performances and high-impact visuals, Chappell’s post-release strategy is a blueprint for artists looking to build lasting momentum.

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In this case study, we break down:

Launching a Tour That Reinforces Your Identity
Creating Visuals That Expand Your World
Using Strategic Collabs to Stay in Front of New Fans
Reimagining Songs to Keep Fans Engaged
Turning Festivals Into Career-Defining Moments
Why Post-Release Strategy Is the Key to Longevity

Chappell Roan's Post-Release Strategy

‍
In this case study, we break down:

Launching a Tour That Reinforces Your Identity
Creating Visuals That Expand Your World
Using Strategic Collabs to Stay in Front of New Fans
Reimagining Songs to Keep Fans Engaged
Turning Festivals Into Career-Defining Moments
Why Post-Release Strategy Is the Key to Longevity

Chappell Roan's Post-Release Strategy

‍
In this case study, we break down:

Launching a Tour That Reinforces Your Identity
Creating Visuals That Expand Your World
Using Strategic Collabs to Stay in Front of New Fans
Reimagining Songs to Keep Fans Engaged
Turning Festivals Into Career-Defining Moments
Why Post-Release Strategy Is the Key to Longevity

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