We Studied Charli xcx: Music, Fashion, Film
After BRAT, Charli xcx had the audience to express her creative vision at its full scale. Music, Fashion, Film shows how she used every creative medium at her disposal to build one interconnected body of work instead of a traditional album campaign.
In this case study, you'll learn how to:
- Build the world of a project before release day.
- Give every release a clear role within a larger creative vision.
- Design formats and experiences that become part of the work itself.
- Expand without losing the identity that made people care in the first place.
We Studied Charli xcx: Music, Fashion, Film
After BRAT, Charli xcx had the audience to express her creative vision at its full scale. Music, Fashion, Film shows how she used every creative medium at her disposal to build one interconnected body of work instead of a traditional album campaign.
In this case study, you'll learn how to:
- Build the world of a project before release day.
- Give every release a clear role within a larger creative vision.
- Design formats and experiences that become part of the work itself.
- Expand without losing the identity that made people care in the first place.
We Studied Charli xcx: Music, Fashion, Film
After BRAT, Charli xcx had the audience to express her creative vision at its full scale. Music, Fashion, Film shows how she used every creative medium at her disposal to build one interconnected body of work instead of a traditional album campaign.
In this case study, you'll learn how to:
- Build the world of a project before release day.
- Give every release a clear role within a larger creative vision.
- Design formats and experiences that become part of the work itself.
- Expand without losing the identity that made people care in the first place.
