We Studied Drake's Iceman: Taking Back the Narrative
Drake lost the most documented rap battle in streaming history. Then he built one of the most creative comeback campaigns in modern music.
In this case study, we explore:
- Using symbolism to shape perception
- Turning your rollout into a serialized campaign
- Making fans participation feel mandatory
- Sequencing singles to tell a story
- Rooting your campaign in your roots
We Studied Drake's Iceman: Taking Back the Narrative
Drake lost the most documented rap battle in streaming history. Then he built one of the most creative comeback campaigns in modern music.
In this case study, we explore:
- Using symbolism to shape perception
- Turning your rollout into a serialized campaign
- Making fans participation feel mandatory
- Sequencing singles to tell a story
- Rooting your campaign in your roots
We Studied Drake's Iceman: Taking Back the Narrative
Drake lost the most documented rap battle in streaming history. Then he built one of the most creative comeback campaigns in modern music.
In this case study, we explore:
- Using symbolism to shape perception
- Turning your rollout into a serialized campaign
- Making fans participation feel mandatory
- Sequencing singles to tell a story
- Rooting your campaign in your roots
