We Studied Jorja Smith: Putting Your History to Work
Jorja Smith released "Blue Lights" independently at eighteen. Ten years later, the music, relationships, and ways of working she developed along the way became part of the campaign for her third album, What Are The Odds. It shows how what you build independently can keep creating value over time.
In this case study, we explore:
- Treating your catalogue as an active part of every release
- Growing strong collaborations into long-term creative relationships
- Developing a release system that gets stronger with every project
- Bringing your history into future milestones
We Studied Jorja Smith: Putting Your History to Work
Jorja Smith released "Blue Lights" independently at eighteen. Ten years later, the music, relationships, and ways of working she developed along the way became part of the campaign for her third album, What Are The Odds. It shows how what you build independently can keep creating value over time.
In this case study, we explore:
- Treating your catalogue as an active part of every release
- Growing strong collaborations into long-term creative relationships
- Developing a release system that gets stronger with every project
- Bringing your history into future milestones
We Studied Jorja Smith: Putting Your History to Work
Jorja Smith released "Blue Lights" independently at eighteen. Ten years later, the music, relationships, and ways of working she developed along the way became part of the campaign for her third album, What Are The Odds. It shows how what you build independently can keep creating value over time.
In this case study, we explore:
- Treating your catalogue as an active part of every release
- Growing strong collaborations into long-term creative relationships
- Developing a release system that gets stronger with every project
- Bringing your history into future milestones
