We Studied Kehlani: How "Folded" Changed Everything
Kehlani scrapped 80 songs and rebuilt her entire album around one session in Hawaii. On April 24th, that album drops on her birthday. This case study breaks down every decision that followed and what you can learn from her.
In this case study, we explore:
- Knowing when to start over
- Letting one song lead the whole project
- Building your rollout around what's already connecting
- Using personal timing to frame your release
We Studied Kehlani: How "Folded" Changed Everything
Kehlani scrapped 80 songs and rebuilt her entire album around one session in Hawaii. On April 24th, that album drops on her birthday. This case study breaks down every decision that followed and what you can learn from her.
In this case study, we explore:
- Knowing when to start over
- Letting one song lead the whole project
- Building your rollout around what's already connecting
- Using personal timing to frame your release
We Studied Kehlani: How "Folded" Changed Everything
Kehlani scrapped 80 songs and rebuilt her entire album around one session in Hawaii. On April 24th, that album drops on her birthday. This case study breaks down every decision that followed and what you can learn from her.
In this case study, we explore:
- Knowing when to start over
- Letting one song lead the whole project
- Building your rollout around what's already connecting
- Using personal timing to frame your release
