We Studied Lorde: How to Return After Years Away from Music
Lorde’s Virgin era shows how to make a powerful return with intention, through a few well-placed singles, intimate moments, and visuals that spoke louder than any press run. This case study is for artists planning a comeback but not ready to explain everything. Lorde offers a roadmap for reconnecting with fans by letting the work speak first.
In this case study, we break down:
- Starting with an intentional collab
- Creating real-world moments that build organic buzz
- Rolling out singles as narrative chapters
- Using intimacy as a powerful launch strategy
- Expressing personal evolution through the music itself
- Communicating a full story with one honest visual
We Studied Lorde: How to Return After Years Away from Music
Lorde’s Virgin era shows how to make a powerful return with intention, through a few well-placed singles, intimate moments, and visuals that spoke louder than any press run. This case study is for artists planning a comeback but not ready to explain everything. Lorde offers a roadmap for reconnecting with fans by letting the work speak first.
In this case study, we break down:
- Starting with an intentional collab
- Creating real-world moments that build organic buzz
- Rolling out singles as narrative chapters
- Using intimacy as a powerful launch strategy
- Expressing personal evolution through the music itself
- Communicating a full story with one honest visual
We Studied Lorde: How to Return After Years Away from Music
Lorde’s Virgin era shows how to make a powerful return with intention, through a few well-placed singles, intimate moments, and visuals that spoke louder than any press run. This case study is for artists planning a comeback but not ready to explain everything. Lorde offers a roadmap for reconnecting with fans by letting the work speak first.
In this case study, we break down:
- Starting with an intentional collab
- Creating real-world moments that build organic buzz
- Rolling out singles as narrative chapters
- Using intimacy as a powerful launch strategy
- Expressing personal evolution through the music itself
- Communicating a full story with one honest visual
