We Studied Olivia Rodrigo: Making Your Fans Part of the Rollout
81 million Spotify streams on day one. 200+ midnight record store openings. A Coachella surprise. A controversy that became a creative manifesto.
Every phase of this rollout gave fans something to do and the numbers proved what happens when they show up.
In this case study, we explore:
- Planting the seed for your era
- Using others platforms to reach new audiences
- Letting controversy clarify your identity
- Turning your release into a physical event
We Studied Olivia Rodrigo: Making Your Fans Part of the Rollout
81 million Spotify streams on day one. 200+ midnight record store openings. A Coachella surprise. A controversy that became a creative manifesto.
Every phase of this rollout gave fans something to do and the numbers proved what happens when they show up.
In this case study, we explore:
- Planting the seed for your era
- Using others platforms to reach new audiences
- Letting controversy clarify your identity
- Turning your release into a physical event
We Studied Olivia Rodrigo: Making Your Fans Part of the Rollout
81 million Spotify streams on day one. 200+ midnight record store openings. A Coachella surprise. A controversy that became a creative manifesto.
Every phase of this rollout gave fans something to do and the numbers proved what happens when they show up.
In this case study, we explore:
- Planting the seed for your era
- Using others platforms to reach new audiences
- Letting controversy clarify your identity
- Turning your release into a physical event
