We Studied RAYE's This Music May Contain Hope
In Part 1 we studied the artistry she mastered over a decade. In Part 2 let’s dive into how she brought that work to the world. RAYE's latest album rollout was built as a sequence: every release, announcement and moment designed to lead somewhere. The same structure is available to any independent artist planning their next project.
In this case study, you'll learn about:
- Starting your era before announcement
- Building your releases around real moments
- Using collaborations to expand your project
- Controlling the narrative when you can
We Studied RAYE's This Music May Contain Hope
In Part 1 we studied the artistry she mastered over a decade. In Part 2 let’s dive into how she brought that work to the world. RAYE's latest album rollout was built as a sequence: every release, announcement and moment designed to lead somewhere. The same structure is available to any independent artist planning their next project.
In this case study, you'll learn about:
- Starting your era before announcement
- Building your releases around real moments
- Using collaborations to expand your project
- Controlling the narrative when you can
We Studied RAYE's This Music May Contain Hope
In Part 1 we studied the artistry she mastered over a decade. In Part 2 let’s dive into how she brought that work to the world. RAYE's latest album rollout was built as a sequence: every release, announcement and moment designed to lead somewhere. The same structure is available to any independent artist planning their next project.
In this case study, you'll learn about:
- Starting your era before announcement
- Building your releases around real moments
- Using collaborations to expand your project
- Controlling the narrative when you can
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