We Studied Rebecca Black: Building Beyond Your Past
Rebecca Black became one of the internet’s most recognizable teenagers at thirteen. Fifteen years later, she has built an independent pop career across new sounds, audiences, and spaces, giving people far more ways to understand who she is today.
In this case study, we explore:
- Building new reference points that expand what audiences associate with your name
- Finding communities that already connect with the music you’re making now
- Creating multiple entry points for people to discover different facets of your work
- Turning your history into creative material that only you can draw from
We Studied Rebecca Black: Building Beyond Your Past
Rebecca Black became one of the internet’s most recognizable teenagers at thirteen. Fifteen years later, she has built an independent pop career across new sounds, audiences, and spaces, giving people far more ways to understand who she is today.
In this case study, we explore:
- Building new reference points that expand what audiences associate with your name
- Finding communities that already connect with the music you’re making now
- Creating multiple entry points for people to discover different facets of your work
- Turning your history into creative material that only you can draw from
We Studied Rebecca Black: Building Beyond Your Past
Rebecca Black became one of the internet’s most recognizable teenagers at thirteen. Fifteen years later, she has built an independent pop career across new sounds, audiences, and spaces, giving people far more ways to understand who she is today.
In this case study, we explore:
- Building new reference points that expand what audiences associate with your name
- Finding communities that already connect with the music you’re making now
- Creating multiple entry points for people to discover different facets of your work
- Turning your history into creative material that only you can draw from
