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We Studied Sienna Spiro: The Album Comes Last

Sienna announced her debut album Visitor, after three songs were already on the Billboard Hot 100, every ticket to her headline tour had sold out and she landed a placement on The Devil Wears Prada 2. What does this mean for independent artists?

In this case study, we explore:

  • Releasing singles so each one builds on the last
  • Sync licensing as an underused growth tool
  • Using live shows to build an audience
  • Treating your album as a reward instead of an intro

We Studied Sienna Spiro: The Album Comes Last

Sienna announced her debut album Visitor, after three songs were already on the Billboard Hot 100, every ticket to her headline tour had sold out and she landed a placement on The Devil Wears Prada 2. What does this mean for independent artists?

In this case study, we explore:

  • Releasing singles so each one builds on the last
  • Sync licensing as an underused growth tool
  • Using live shows to build an audience
  • Treating your album as a reward instead of an intro

We Studied Sienna Spiro: The Album Comes Last

Sienna announced her debut album Visitor, after three songs were already on the Billboard Hot 100, every ticket to her headline tour had sold out and she landed a placement on The Devil Wears Prada 2. What does this mean for independent artists?

In this case study, we explore:

  • Releasing singles so each one builds on the last
  • Sync licensing as an underused growth tool
  • Using live shows to build an audience
  • Treating your album as a reward instead of an intro
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