Venice Music Logo

We Studied Slayyyter: How One $ymbol Built an Entire Campaign

Months before “WOR$T GIRL IN AMERICA” dropped, Slayyyter changedher profile picture to a red dollar sign and said nothing. Just a symbol that ended updefining her entire rollout.

‍

In this case study, we explore:

  • Introducing Identity Before Your Release
  • Building a Visual Throughline for Complex Projects
  • Turning Fans Into Distribution
  • Extending Your Brand Across Every Touchpoint

We Studied Slayyyter: How One $ymbol Built an Entire Campaign

Months before “WOR$T GIRL IN AMERICA” dropped, Slayyyter changedher profile picture to a red dollar sign and said nothing. Just a symbol that ended updefining her entire rollout.

‍

In this case study, we explore:

  • Introducing Identity Before Your Release
  • Building a Visual Throughline for Complex Projects
  • Turning Fans Into Distribution
  • Extending Your Brand Across Every Touchpoint

We Studied Slayyyter: How One $ymbol Built an Entire Campaign

Months before “WOR$T GIRL IN AMERICA” dropped, Slayyyter changedher profile picture to a red dollar sign and said nothing. Just a symbol that ended updefining her entire rollout.

‍

In this case study, we explore:

  • Introducing Identity Before Your Release
  • Building a Visual Throughline for Complex Projects
  • Turning Fans Into Distribution
  • Extending Your Brand Across Every Touchpoint
Thank you! The rollout strategy is on its way.
Oops! Something went wrong while submitting the form.