We Studied Steve Lacy: How to Build After Your Biggest Song
In 2022, "Bad Habit" reached No. 1 on the Billboard Hot 100 and turned Steve Lacy into a global artist. Four years later, his third studio album, Oh yeah?, shows how he used that success to build the next chapter of his career.
In this case study, we explore:
- Using silence as a release strategy
- Designing a visual world before the music arrives
- Sequencing your campaign around identity before reach
- Building an audience you actually own
- Making release day a physical event
We Studied Steve Lacy: How to Build After Your Biggest Song
In 2022, "Bad Habit" reached No. 1 on the Billboard Hot 100 and turned Steve Lacy into a global artist. Four years later, his third studio album, Oh yeah?, shows how he used that success to build the next chapter of his career.
In this case study, we explore:
- Using silence as a release strategy
- Designing a visual world before the music arrives
- Sequencing your campaign around identity before reach
- Building an audience you actually own
- Making release day a physical event
We Studied Steve Lacy: How to Build After Your Biggest Song
In 2022, "Bad Habit" reached No. 1 on the Billboard Hot 100 and turned Steve Lacy into a global artist. Four years later, his third studio album, Oh yeah?, shows how he used that success to build the next chapter of his career.
In this case study, we explore:
- Using silence as a release strategy
- Designing a visual world before the music arrives
- Sequencing your campaign around identity before reach
- Building an audience you actually own
- Making release day a physical event
