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We Studied Vince Staples' Cry Baby: The Power of Releasing From a Place of Feeling

Vince released this project with one statement: "As the world burns, I have decided to release this album. Thanks for listening." This is what happens when art leads strategy.

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In this case study, we explore:

  • Building a world around an emotional core
  • Letting strategy support the art
  • Sparking your fans into action
  • The advantage of saying something real

We Studied Vince Staples' Cry Baby: The Power of Releasing From a Place of Feeling

Vince released this project with one statement: "As the world burns, I have decided to release this album. Thanks for listening." This is what happens when art leads strategy.

‍

In this case study, we explore:

  • Building a world around an emotional core
  • Letting strategy support the art
  • Sparking your fans into action
  • The advantage of saying something real

We Studied Vince Staples' Cry Baby: The Power of Releasing From a Place of Feeling

Vince released this project with one statement: "As the world burns, I have decided to release this album. Thanks for listening." This is what happens when art leads strategy.

‍

In this case study, we explore:

  • Building a world around an emotional core
  • Letting strategy support the art
  • Sparking your fans into action
  • The advantage of saying something real
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